This
video contains an interview with Chris Parr. He discusses and explains what he
feels makes music videos are so important and why they have such a large impact
on the music industry in various different ways.
Music Videos have many different
purpose’s, to make people laugh, to provoke emotion in the viewer
or simply to entertain. All of these link back to one main purpose and that is to promote the artist/band and to showcase their music to a wider and more varied audience.
The sole purpose of a music video is to generate more income for a band , thats the simplest and most effective way to explain their purpose, but some artists such as Rhianna for example , continue making videos even though their already rich , this is becuase they want free advertising and publicity so they can add to their fame.
It’s
incredibly easy to gather evidence that supports the statement that music videos help sell music, here is a
extremely popular music video that has sold thousands of records.
Views
– 259,580,597
She
sold over one million copies of this song in the UK alone.
Here is a music video by an artist without
an expensive music video I have chosen a band that are still fairly popular so
that musically things are fair.
Views
– 512,054
Evidence shows that the more money an
artist invests into their music video the more records they will sell. Some artists are
willing to spend millions on music videos in an effort to sell more records.
A very important part of getting publicity
for a music video is to find the best and most common ways to share it with the
public , there are several different ways that an artist can do this but the
main three are music channels (MTV) , DVD’s and online downloads.
The use of synergy has brought a whole new
side to both the music industry and many different forms of media such as
television, films and adverts. Often artists are commissioned thousands of
pounds to produce soundtracks for high end blockbuster movies and some adverts.
Here are some strong examples of how music
has driven up the sales of a particular product, film or other media product.
The recently released James Bond movie
“Skyfall” gained an enormous amount of publicity before it was released by the
release of its soundtrack which was performed my award winning singer and
songwriter Adele. The combination of a multi-million movie franchise and one of
the most successful singers in the country makes for one of the most successful
films of the year and shows us an incredibly catchy and memorable advertising
technique.
An
audience will often associate their favorite television programs with the theme
tune, the artist or band will receive royalties for the use of their song and
unless their song is copyright free then they will have to agree some sort of
contract with the team behind the program which is basically just an agreement
on how much their being paid.
A
good example of a popular television series with a well-known theme tune is
“scrubs”. Over the course of several series and many years of creating this
show they have kept the same theme tune throughout and it has now in a sense
become a part of the program, it’s something the audience have come to expect
and enjoy.
One of the most important components
involved in creating a successful advert is to have a memorable , simple and
catchy soundtrack. If you’re watching an advert and you don’t like the
soundtrack then almost sub-consciously you stop listening to advert and
completely lose interest in what their saying. Whereas if the audience likes
what their hearing their much more likely to become engaged with the advert and
take the time to see what the purpose of the advert is.
There are many different examples of
adverts that have successfully chosen the perfect soundtrack for the production
and really managed to engage the audience and advertise in a professional and
creative manner.
This is an advert for a Sony Bravia
television and it fills all the criteria of a good advert , it’s simple ,
there’s nothing too complicated going on and theirs enough bright colors and
action going on to keep the viewer engaged.
Music videos can be used for a large range
of different things , their used for publicity , their used to boost record
sales , they exist so that music channels can generate income and finally they
give artists a way to portray an image of themselves to their fans in any way
that they see fit.
